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RESEARCH CATEGORIES
Because of her background in the advertising industry, Allison started PeopleTalk with experience working on many consumer and business-to-business product and service categories. That wide-ranging expertise has continued in the breadth of studies conducted by PeopleTalk, ranging from consumer goods to business equipment.
Over the years as an account planner, psychologist and moderator, she has developed expertise and sensitivity in interviewing many different respondent populations from children to older adults, from "regular people" to professionals including doctors and senior executives.
Broad knowledge base:
- health & beauty aids
- public policy: student loans, health insurance
- pest
control
- swimming
pool
supplies
office
supplies
and
writing instruments
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healthcare:
diabetes,
hypertension,
obesity
- cosmetics & skin care
- hair care
- fragrances
- toys/dolls
- household cleaners & detergents
- ice cream & chocolates
- feminine hygiene
- birth control and fertility
- paper products
- apparel, lingerie & footwear
- liquor, soft drinks & juices
- cigarettes
- convenience foods
- retailing & shopping behavior
- obesity & weight loss
- automobiles
and
tires
- banking & financial services
- diapers and paper goods
- spas, hotels, resorts & travel
- watches and gold jewelry
- heating & cooling systems
- technology products/services
- consumer electronics
- menopause & osteoporosis
- credit cards
- defense industry & Army
- cable TV
- mattresses
- OTC/prescription drugs
- home alarm systems
- luggage and leather goods
- luxury goods
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Expertise with key market segments:
- women
- the affluent market
- teens
- children
- the mature market
- physicians
- senior executives
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