Package design research
Name researchUsability researchBrand imageFocus group moderatorIn-depth interviews: IDIUsability researchProduct developmentEthnographyMystery shopping

Branding
CLIENTS

PeopleTalk has conducted qualitative research projects for a wide variety of national, international and local clients ranging from Fortune 500 companies to start-ups to non-profits. Allison works on the client-side and also for advertising agencies, direct marketing and consulting companies.


Advertising Agencies:

Ad Council, Allen & Gerritsen, DMB&B, J Walter Thompson, Leo Burnett, Margeotes/ Fertitta & Partners, McCann-Erickson, Mullen, Ogilvy, Publicis, Young & Rubicam

Banking/Financial Services:

Banco Popular, Bank of New York, ING

Consulting Companies:

epsilon, Monitor, Prospero

Consumer Electronics/Technology:

Gateway Computers, Philips, Sony

Consumer Products:

Belcorp, Benckiser, Biolab Inc., Boar’s Head, Bostonian, Campbell Soup,Carillon/Crillon Distillers, Coty, Dana Perfume, Easy Spirit, Eden Toys, Godiva, Good Humor/Breyers, Jeni Lee Enterprises, Lifeline, M&M/Mars, Nestle, PaperMate, Procter & Gamble, Remy-Amerique Distillers, Revlon, Saab, Staples, Timberland, Unilever, VF Intimates, VISTAKON/Acuvue

Consumer Services:

Orkin, Sears Home Services, Weight Watchers Weight Loss Program

Hotels/Travel:

Marriott, Sheraton, Sonesta

Media:

Condé Nast, Newsday, Showtime Networks/Viacom, Turner Broadcasting System, Yankee Magazine

Pharmaceuticals/Medical:

Bayer, Center for Connected Health (Partners Healthcare), Novogen, Pfizer, Unipath

Public Policy:

Consumer Union, Pew Research Center,US Dept. of Health & Human Services

Retailing:

Bloomingdale’s, Dayton Hudson, DSW Shoe Warehouse, Radio Shack

Telecommunications:

AT&T, Verizon Wireless